Rosenau is part of a growing community who are ditching contemporary video games and picking up the consoles from their childhood, or even before their time. And gen Z gamers are following suit, with 24% owning a retro console, according to research by Pringles.
Early games were designed to delight, slightly more modern games are designed to both delight and advertise.
It’s the difference between “I can’t beat this boss so I’d better go level up for 20 mins, ooh I unlocked a new spell” and “I can’t beat this boss I had better prep for a 10 hour grind, this is so I can find the X to craft the Y so I can begin to make the Z which offers me a 1 in 10 chance to unlock the option to craft a new spell… Or I could just pay $5 to skip that bit by buying the spell…”